Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo, dive into how modern dealerships are revolutionizing the car shopping experience through data and AI. They discuss the ongoing transformation in dealership technology since early 2024, emphasizing the importance of consumer data and seamless integration for personalized marketing. The duo predicts significant advancements by 2025, highlighting collaborative efforts to overcome challenges in data management and enhance customer engagement, ultimately driving sales.

In this episode, Aharon Horwitz, CEO of Fullpath, discusses the impact of AI on the car buying experience, the industry's appetite for AI, and the future of the automotive industry. They also explore the benefits of implementing a customer data platform for car dealerships and the challenges of integrating AI technology into the industry. Additionally, they touch on the utilization of automation to reconnect with old leads and the challenges and opportunities for car dealerships in the post-COVID world.