Aharon Horwitz
Founder & CEO of Fullpath, a leading customer data and experience platform in the automotive industry.
Best podcasts with Aharon Horwitz
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Nov 28, 2024 • 37min
From Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad Title
Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo, dive into how modern dealerships are revolutionizing the car shopping experience through data and AI. They discuss the ongoing transformation in dealership technology since early 2024, emphasizing the importance of consumer data and seamless integration for personalized marketing. The duo predicts significant advancements by 2025, highlighting collaborative efforts to overcome challenges in data management and enhance customer engagement, ultimately driving sales.
Jan 11, 2024 • 44min
#49 How A.I. is changing car buying forever, Who's job is up for grabs, Predicting car shopper behavior, Buying a car in 2024 vs 2030 | Aharon Horwitz, CEO of Fullpath
In this episode, Aharon Horwitz, CEO of Fullpath, discusses the impact of AI on the car buying experience, the industry's appetite for AI, and the future of the automotive industry. They also explore the benefits of implementing a customer data platform for car dealerships and the challenges of integrating AI technology into the industry. Additionally, they touch on the utilization of automation to reconnect with old leads and the challenges and opportunities for car dealerships in the post-COVID world.
