SaaStr 611: How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch

Nov 28, 2022

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Atlassian's Origins

Atlassian was founded in 2002 during a recession in Australia by Mike Cannon-Brookes and Scott Farquhar.
They initially built Jira for software development project tracking and later Confluence for team collaboration.

INSIGHT

Atlassian believes no single vendor can solve every business problem.
They embrace an open platform and ecosystem approach, encouraging integration with other products.

ADVICE

Atlassian prioritizes a product-led, self-service model.
They focus on automated sales funnels, content marketing, and empowering customers to find solutions independently.

Get the Snipd Podcast app to discover more snips from this episode