Creative Confidence Podcast Effective Storytelling at Work: Zena Barakat & Brian Janosch
12 snips
Jan 10, 2020 AI Snips
Chapters
Transcript
Episode notes
Storytelling Is Core To Business
- Storytelling is broader than marketing and central to communicating vision and aligning people.
- Stories help new products take root and influence funding and organizational direction.
Pair Data With Human Stories
- Pair numbers with emotional stories to give context and persuade people.
- Use stories to round out data so decisions consider human context as well as metrics.
Roadmap With Scrappy Ads For Retirement
- For an insurer exploring the future of retirement they built a timed roadmap with scrappy ads and prototypes.
- Showing a rough ad and product prototypes helped stakeholders imagine and discuss the future concretely.