Effective Storytelling at Work: Zena Barakat & Brian Janosch
Creative Confidence Podcast
00:00
The Human Side of Storytelling
Studies for the last 70 years have shown that facts alone don't convince people. It also matters who are you talking to, who's the audience in that business context? What appeals to them? And where's the source of that story coming from? Because it changes the way they hear that story. We often pair numbers with stories in emotion because it rounds out the picture.
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