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Effective Storytelling at Work: Zena Barakat & Brian Janosch

Creative Confidence Podcast

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Storytelling Is the Key Mechanism for Collaborative Story Telling

"We never blindside people at the end with a story. I've never worked this way before before," she says. "I think there's a little bit of coaching and work to be done always around how you start being collaborative." She adds that storytelling can really do is make it feel much more human real, emotive. 'No longer are we sort of doing something of 10 million units of X'

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