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Effective Storytelling at Work: Zena Barakat & Brian Janosch

Creative Confidence Podcast

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What's the Future of Retirement?

When you're thinking about a future that doesn't exist yet, what we often do is really think about telling stories in all sorts of ways. We worked with an organization that was an insurance company and they were wanting to understand what's the future of retirement. So as you walked along this roadmap, that was actually a timed roadmap. You actually got to see prototypes of what kinds of things exist along that timeline. It will sometimes ask clients to do an exercise around headlines from the future.

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