Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

Mastering the Art of Referrals: Insights from John Jantsch

Sep 19, 2023

Guest John Jantsch, referral and marketing strategy expert, shares insights on generating referrals, mindset for success, asking for help, strategic partnerships, AI in marketing, and the power of podcasts and curiosity. Topics covered include the value of trust, utilizing AI tools, targeting ideal clients, and a casual conversation on baseball, books, and AI strategy.

55:55

Creator website

Episode guests

John Jantsch

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The mindset shift of viewing asking for referrals as a way to provide value to clients enhances business growth.

Strategic partnerships with non-competing businesses can significantly increase the pool of potential referrals.

Leveraging AI tools, such as chat GPT, can enhance professionals' efficiency, knowledge, and value to clients.

Deep dives

Importance of Focusing on Referrals

Focusing on referrals is vital for business growth. Many professionals rely on word-of-mouth and introductions for the majority of their business. However, despite recognizing the value of referrals, many fail to prioritize them. By intentionally incorporating referrals into the business strategy, professionals can tap into a powerful source of growth. It starts with a mindset shift, realizing that asking for referrals is not pushy or shameful, but rather a way to offer value to clients by helping them bring the same value to their friends, neighbors, and colleagues. By providing value and creating a system for generating referrals, professionals can significantly enhance their business growth.

Introduction

2min

The Power of Mindset and Asking for Referrals

11min

Strategic Partnerships and Referrals

21min

The Impact of AI on Business Development and Informed Automation

3min

AI Synthesizing Information & Brand Building

5min

The Power of Podcasts and Curiosity in Continuous Learning

2min

Two Lies That Hinder Client Success

8min

Casual Conversation, Baseball, Referral Engine, and AI Strategy

4min

How do you generate more referrals for your business? Referrals are one of the best ways to grow your book of business if you approach it with a strategy. In this episode of Real Relationships Real Revenue, I invited John Jantsch, the referral and marketing strategy expert and author of The Referral Engine, to discuss ways that you can grow your business and network so that you can turn your business into a referral machine.

Topics We Cover in This Episode:

Why you need to get intentional about generating referrals
The mindset of success you need if you want to bring in more clients
Why asking for help has such a big impact on your relationships
How to ask someone to refer you to others plus a strategy to do it that you can start using now
Ways to get referrals without asking for them
The secret to using strategic partners to bring in more referrals
How to find the right strategic partners for you
How you can go about setting a marketing strategy
The seven customer journey stages that make people want to buy with you
What you need to know about AI in the marketing industry
Ways to use AI to take your marketing strategy to the next level

Referrals are like gold for any business. They not only bring in high-quality leads but also come with a built-in trust factor that's invaluable in today's marketplace.

I hope you enjoyed this conversation with John on how to create a solid marketing strategy and find the right fit strategic partners so that you can get more referrals and grow your book of business. If you want to learn more from John, you can get a copy of his book The Referral Engine here. Also, make sure to get your hands on his AI prompts and check out all of the amazing resources on his website.

Resources Mentioned:

Get a copy of The Referral Engine

Visit the Duct Tape Marketing website

Get John’s free AI prompts

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more