Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career cover image

Mastering the Art of Referrals: Insights from John Jantsch

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

CHAPTER

Two Lies That Hinder Client Success

This chapter discusses two common lies clients tell themselves that hinder their success: the fear of focusing on a narrower ideal client and the belief that they can't charge what they need to. The speakers emphasize the importance of targeting the right audience and explain how focusing on the top 20% of clients can lead to increased prices and profitability.

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