

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn't have to be!
Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You'll learn proven processes to implement modern techniques.
You'll learn how to measure their impact. And, everything will be based in authenticity, always having the client's best interest in mind. No shower required.
Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You'll learn proven processes to implement modern techniques.
You'll learn how to measure their impact. And, everything will be based in authenticity, always having the client's best interest in mind. No shower required.
Episodes
Mentioned books

Oct 6, 2026 • 45min
10 Signs You're the Bottleneck in Your Own Business with Leadership Strategist Darrell Vesterfelt
What if the habits that made you successful are now holding you back? I sit down with Darrell Vesterfelt to unpack 10 signs you may be the bottleneck in your own growth, from struggling to delegate and feeling guilty about rest to having a packed calendar while your most important work remains unfinished. We dig into what's underneath these patterns, including fear, identity, and the systems we create around ourselves. We also talk about recovery, creating space for meaningful work, and why getting better results may have less to do with working harder and more to do with changing how you work. Topics We Cover in This Episode: The 10 signs you may be the bottleneck Why success can eventually become a constraint What's really behind resistance to delegation Why recovery matters for high performers What your calendar may be telling you How to make room for your most important work Why small experiments can create meaningful change When the system you're using needs to change If you're working harder but not getting the results you want, this conversation will give you a new way to look at what's getting in the way. Tune in and see which patterns might be showing up in your own work. Resources Mentioned: Connect with Darrell: https://darrellvesterfelt.com/ Follow Darrell on IG: https://www.instagram.com/dvest/ Connect with Darrell on LinkedIn: https://www.linkedin.com/in/darrellvesterfelt 100s of Infographics: https://bunnell-idea-group-inc.kit.com/a9d68c6c15 Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/

Sep 22, 2026 • 42min
Why People Buy: Creating Pull Instead of Pushing with Author Rob Snyder
What if selling got easier when you stopped trying so hard to sell? In this episode, I'm joined by Rob Snyder, creator of the PULL framework, to explore a different approach to business development. Instead of pushing products and services toward clients, we talk about creating the conditions where people naturally pull your solution toward them. Rob breaks down the four pieces of PULL and explains why a client having a problem does not necessarily mean they have a reason to buy. We also talk about how to listen for what clients are actually trying to accomplish, why customer feedback does not always predict buying behavior, and how Rob uses the framework with real businesses and his own AI offering. We even apply the PULL framework to one of my own potential offers. If you're trying to grow your business without constantly feeling like you have to convince people to buy, this conversation offers a completely different way to think about sales. Topics We Cover in This Episode: Why having a problem doesn't always create a reason to buy The four conditions that create PULL What you may be missing when prospects agree but don't buy How to listen for what clients are actually trying to accomplish Why customer feedback can be misleading How to be proactive without becoming pushy Why Rob recommends selling an offer before fully building it The question that can reveal what someone would actually pay to solve Tune in to rethink the way you approach sales, business development, and creating demand for what you offer. Resources Mentioned: Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Check Out Rob's Website: robsnyder.org 100s of Infographics: https://bunnell-idea-group-inc.kit.com/a9d68c6c15 Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/

7 snips
Sep 8, 2026 • 52min
How to Develop a Follow-Up Mindset and Stop Procrastinating with Leadership Speaker Jon Acuff
Jon Acuff, bestselling author, leadership speaker, and entrepreneur, explores why capable professionals procrastinate on follow-up, relationship building, and business development. He unpacks four procrastination traps, rejection-fueled hesitation, the “CEO of follow-up” mindset, and the Golden Hour. They also discuss turning selling into serving, knowing when to quit, and choosing platforms that build lasting relationships and revenue.

Aug 25, 2026 • 48min
How to Package Your Expertise So Clients Choose You with CEO Creator Amanda Northcutt
Amanda Northcutt, founder and CEO of Level Up Creators who helps experts package their know‑how into products. She explains why top practitioners struggle to win consistent, best‑fit work. Short takes on extracting hidden methodologies, using AI and client language to codify expertise, building a product ladder, and why personal branding plus clear processes make prospects say yes.

Aug 11, 2026 • 46min
Why Most Change Efforts Fail and What to Do Instead with Transformation Expert Kristy Ellmer
I'm excited to sit down with Kristy Ellmer, a senior leader at Boston Consulting Group and co-author of How Change Really Works, to talk about what it actually takes to lead meaningful change inside organizations. Rather than relying on intuition or management trends, Kristy explains how years of research in behavioral science, neuroscience, and real-world transformations led to seven practical principles for increasing the odds of success. We explore why so many change efforts stall, why getting genuine agreement matters more than quick consensus, and how leaders can create the conditions for lasting progress instead of temporary compliance. Our conversation also moves beyond strategy into the human side of transformation. We discuss why people are more likely to embrace change when they have ownership in shaping it, how leaders can encourage productive disagreement without slowing momentum, and why stories often inspire action more effectively than metrics alone. Whether you're leading a company, managing a team, or guiding clients through change, these ideas offer practical ways to think differently about how people commit to new directions and sustain them over time. Topics We Cover in This Episode: Why "false alignment" creates more problems than open disagreement How to know when your team is truly aligned before moving forward A simple exercise that exposes hidden assumptions in leadership meetings What the "IKEA Effect" teaches us about ownership and commitment Why involving more people doesn't always slow a transformation down How stories and symbols can motivate people in ways data alone cannot The role of healthy debate in building stronger decisions and better execution Why successful change is often about designing the process, not just setting the goal If you're responsible for leading change or influencing others through uncertainty, I think you'll find this conversation incredibly helpful. Resources Mentioned: Purchase How Change Really Works: https://a.co/d/08tqzPRZ Connect with Kristy on LinkedIn: https://www.linkedin.com/in/kristy-r-ellmer-b25b7a23/ Connect with Kristy on Instagram: https://www.instagram.com/kristy_ellmer/ Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/

4 snips
Jul 28, 2026 • 17min
The Science of Influence and Relationship Building with Author Dr. Robert Cialdini
Dr. Robert Cialdini, social psychologist and bestselling author of Influence, shares research-backed ways to build trust and rapport. He explores liking and unity, finding genuine common ground, humanizing communication, using loss framing to motivate, and how admitting mistakes can boost credibility. Short, practical behaviors for stronger, relationship-driven business.

Jul 14, 2026 • 41min
The Navy SEAL Approach to Uncertainty with Author Rich Diviney
In this episode, I sit down with former Navy SEAL, leadership expert, and bestselling author Rich Diviney to explore what it really means to perform well in uncertain environments. Drawing from the ideas in his book Masters of Uncertainty, Rich explains why chasing peak performance can actually be the wrong goal for most people and why learning to perform optimally in unpredictable situations matters far more. We discuss how uncertainty affects decision-making, motivation, relationships, and business development, and how small shifts in focus can help us make progress even when outcomes feel unclear. If you're leading a business, growing relationships, managing a team, or simply trying to navigate a challenging season, this conversation offers practical ways to stay focused and effective when certainty is nowhere to be found. Topics We Cover in This Episode: Why optimal performance is often more useful than peak performance How uncertainty creates stress and what your brain is looking for in difficult situations The Duration, Pathway, Outcome (DPO) framework and how it can reduce overwhelm Why breaking goals into smaller horizons can improve motivation and follow-through How fear, uncertainty, and anxiety interact and what helps reduce their impact What attributes reveal about how people show up under pressure How high-performing teams adapt leadership responsibilities in real time Why trust depends on more than competence and consistency alone If you're looking for practical ways to navigate uncertainty with more confidence, clarity, and resilience, this episode is for you. Resources Mentioned: Listen to Secrets to Thriving Under Pressure with Author and Retired Navy SEAL, Rich Diviney: https://podcasts.apple.com/us/podcast/secrets-to-thriving-under-pressure-with-author-and/id1504330338?i=1000683901565 Connect with Rich: https://learn.theattributes.com/mastering-uncertainty Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/

Jun 30, 2026 • 46min
Navigating Power, Visibility, and Influence at Work with Executive Coach Melody Wilding
In this episode, I sit down with Melody Wilding to talk about a skill that has become increasingly important in today's matrixed organizations: managing up. But not in the traditional sense of simply keeping your boss informed. We explore what it really means to build influence with decision-makers, stakeholders, and leaders whose priorities, communication styles, and levels of involvement may be very different from your day-to-day contacts. Whether you're navigating internal relationships or working with complex clients, Melody shares practical frameworks for creating alignment, building trust, and increasing your impact without feeling political or inauthentic. We also discuss how to identify the people who truly influence outcomes, make the most of limited access to senior leaders, and communicate your value in ways that resonate with decision-makers. Topics We Cover in This Episode: Why "managing up" means much more than managing your relationship with a direct supervisor How to identify the stakeholders who have the greatest influence over key decisions A simple power-mapping framework for navigating complex organizations Better questions to ask when trying to understand what decision-makers truly care about How to communicate updates in ways that highlight business impact instead of activity The role curiosity plays in creating meaningful networking opportunities Why involving others in the process often creates stronger buy-in than presenting a polished solution How to use brief interactions with senior leaders to build stronger long-term relationships If you enjoy conversations about influence, business development, leadership, and relationship-building, I think you'll find a lot to consider in this discussion. Be sure to subscribe so you don't miss future episodes, and if you found this conversation valuable, please share it with a colleague or friend who would enjoy it as well. Resources Mentioned: Connect with Melody: https://melodywilding.com/ Get Melody's free training, 5 Steps to Speak Like a Senior Leader, here: https://melodywilding.com/training Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/

Jun 16, 2026 • 39min
Business Development, Failure, and the Art of Trying Again with Author Steve Kamb
Steve Kamb, author and founder of Nerd Fitness who writes about habits and resilience, joins to explore persistence without perfection. Short takes on learning from stand-up, golf, and entrepreneurship. He shares the PACT framework, treating attempts as experiments, pre-accepting outcomes, and why generosity and curiosity speed recovery after setbacks.

Jun 2, 2026 • 1h 6min
The Truth About Money, Happiness, and Wealth Creation with Kit Founder Nathan Barry
In this episode, I sit down with entrepreneur and Kit founder Nathan Barry to unpack the real relationship between money, impact, leverage, and fulfillment. We talk openly about wealth in a way most people never do, especially in professional services and high performing careers where conversations about money can still feel taboo. Nathan shares why he believes money is simply a tool, how value creation leads to wealth, and why building an audience may be one of the greatest leverage opportunities available today. We also dive deep into Nathan's upcoming book Ladders of Wealth and the framework behind it. He breaks down the four "ladders" people climb as they move from trading time for money to creating scalable products and equity driven wealth. Along the way, we explore the hidden skills behind making money, the importance of leverage and compounding, and how leaders can create systems that multiply impact over time. Nathan gets candid about his own financial journey, what motivates him now that he's achieved significant wealth, and how he's thinking about raising kids around work, ownership, and generational wealth. This conversation is packed with mindset shifts that completely change how you think about business, success, and the life you're building. Topics We Cover in This Episode: Why Nathan believes money actually can buy happiness when used intentionally The hidden "micro skills" behind learning how to make money The four ladders people climb on the path to wealth creation How leverage quietly changes everything in business and life Why the highest earners often focus more on winning work than doing work The surprising role compounding plays in careers, relationships, and business growth How to think differently about equity, ownership, and long term wealth The mindset shift that helps leaders continue growing even after achieving success If you want more conversations like this around growth, leadership, business development, and building a meaningful career, make sure you subscribe, leave a review, and share the show with your network. These conversations are designed to help you think bigger, create more impact, and build a life that compounds in every direction. Resources Mentioned: Get into Nathan's World: NathanBarry.com You Only Need This To Become Rich (Millionaire Explains) | 119: https://nathanbarry.com/you-only-need-this-to-become-rich-millionaire-explains-119/ Kit: https://kit.com/ Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link: https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/


