Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career How to Align Your Team, Clients, and Resources to Fuel Sustainable Growth with Alastair Beddow of Meridian West
Oct 21, 2025
Alastair Beddow is a strategy consultant at Meridian West who specializes in helping professional services firms craft effective strategies. He discusses why many strategies fail and the critical importance of saying no to drive growth. Alastair introduces the triangle framework of firm, clients, and people to emphasize data-driven decisions. He outlines innovative approaches like breaking down ambitions into actionable questions and setting short-term goals for sustained momentum. This insightful conversation is packed with practical tools for transforming strategic processes.
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Strategy Is Decisions, Not A Document
- Strategy is deciding what to do and what to say no to, especially in people-heavy firms.
- The process of making those choices is as important as the written plan.
Use Evidence To Decide Where To Invest
- Use clear evidence and data to support strategic choices and silence the loudest voices.
- Test hypotheses with data before committing budget or resources.
Cross-Selling Clients Yield Disproportionate Profits
- A global law firm found 18% of clients using multiple practice areas generated a disproportionate share of profits.
- That insight changed where they focused cross-selling and client development efforts.
