
Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career How to Make People Feel Seen, Heard, and Needed with Author Zach Mercurio
Nov 4, 2025
Zach Mercurio, a researcher and author focused on the science of mattering, shares insights on making people feel valued in work and life. He reveals that true care must begin with making others feel they matter. Zach discusses three key practices: noticing, affirming, and needing, detailing how small, intentional actions can build trust and loyalty. He offers practical tips for showing appreciation and gathering feedback, emphasizing the importance of co-creating with clients to honor their expertise. This discussion offers valuable strategies for enhancing relationships in various contexts.
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Mattering Is The Foundation Of Motivation
- People rarely care about what you want them to unless they first feel they matter to you.
- Feeling cared for is the prerequisite for motivation and sustained action.
Ask Clients What Makes Them Feel Valued
- Ask prospects or colleagues, "When you feel that you matter to me, what am I doing?" to discover concrete actions.
- Use their answers as guideposts to shape future interactions and expectations.
Systemize Noticing With Notes And Micro Check-Ins
- Noticeable attention requires a system: observe, note, and share details about people regularly.
- Use brief scheduled check-ins or a simple notebook to recall and reference those specifics.




