Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career cover image

Mastering the Art of Referrals: Insights from John Jantsch

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

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Strategic Partnerships and Referrals

This chapter explores the importance of strategic partnerships in generating referrals, highlighting the value of non-competing businesses as referral sources. It offers suggestions on how to identify and cultivate these partnerships, such as collaborating on content and events together. Examples of strategic partnerships with investment funds, financial advisors, lawyers, and accountants are discussed.

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