The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. THE TOP 3 LESSONS FROM AN A-PLAYER IN ENTERPRISE SALES
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Oct 27, 2025 Dive into the transformation from sales rep to manager with insights on leadership and team building. Discover how listening and authenticity in sales trump scripts and how buyers prioritize likeability over price. Explore the challenges of B2B selling, including fragmented committees and the importance of educating clients. Plus, learn the traits that make an ideal enterprise rep and the power of asking for help. Joe’s journey from corporate to startup reveals valuable lessons on teamwork, responsibility, and personal growth.
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Start Conversations Where Prospects Are
- Start conversations by meeting the prospect where they are, not by pitching your product first.
- Create need by surfacing problems they don't yet recognize rather than assuming they know they need you.
Career From Copiers To Startup CRO
- Joe described his career path from selling copiers to becoming CRO at Omidin and joining his fifth pre-IPO startup.
- He emphasized returning to startup life to lead go-to-market and build from the ground up.
Choose Leadership For The Right Reasons
- Only move into sales leadership when you genuinely want to serve and mentor others, not because you're pushed into it.
- Make leadership about the team and their growth, not about showcasing your own sales skills.