The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE TOP 3 LESSONS FROM AN A-PLAYER IN ENTERPRISE SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

What's Broken in B2B Buying and Selling

Brian asks why B2B is broken; Joe explains friction compared to B2C, fragmented buying committees, and misaligned seller tactics.

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