Can't Stop the Growth To the Point: A New Era of Digital Marketing is Upon Us
May 21, 2025
Heather McLeod, Chief Growth Officer at Authority Brands, dives deep into modern marketing strategies in the home services industry. She emphasizes the importance of smarter lead generation, revealing that true growth comes from uncovering hidden revenue through call analysis. The conversation shifts to how elite marketers must align closely with operations and focus on the entire customer journey for improved outcomes. Heather also highlights the potential of cross-selling and utilizing existing customer data to drive future growth. Buckle up for some actionable insights!
AI Snips
Chapters
Transcript
Episode notes
Listen to Calls for Revenue
- Listen to call recordings to uncover missed revenue without extra marketing spend.
- Collaborate closely with operations for efficiency and faster growth.
HVAC Replacement Quote Challenges
- Heather's boyfriend contacted 13 companies to replace a 35-year-old HVAC system.
- Only two companies provided quotes, revealing poor follow-up in the industry.
Align Marketing With Operations
- Understand operational nuances that impact marketing effectiveness.
- Focus on leads that convert to booked revenue, not just lead generation volume.