
To the Point: A New Era of Digital Marketing is Upon Us
Can't Stop the Growth
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Navigating Operations in Home Services
This chapter explores the critical role of operations within home service businesses, emphasizing the importance of customer calls and strategic collaboration for revenue growth. The hosts discuss the evolution of leadership roles, particularly in the context of transitioning from marketing to broader growth strategies, while sharing insights from their experiences during the pandemic. Additionally, they highlight the challenges and innovations in digital marketing, particularly regarding e-commerce integration in traditionally hands-on industries like HVAC.
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