To the Point: A New Era of Digital Marketing is Upon Us
Can't Stop the Growth
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Maximizing Marketing Efficiency Through Customer Relationships
This chapter emphasizes the value of leveraging existing customer bases for marketing effectiveness as opposed to solely pursuing new customers. The speakers discuss the significance of tracking leads, maintaining brand equity, and ensuring accountability in marketing efforts, particularly in light of changing market dynamics. They also explore innovative strategies for engaging customers and enhancing service offerings in the HVAC and plumbing industries.
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