Crafting the Perfect Marketing Budget for Home Services

On this episode of “To the Point,” Heather McLeod is back on the mic and bringing the 🔥! Now Chief Growth Officer at Authority Brands (hello, $2.1B+), she’s breaking down why modern marketing isn’t just about more leads—it’s about smarter ones.

From listening to call recordings to uncover hidden revenue, to why elite marketers must think like operators, Heather dishes real talk on what it takes to grow in today’s hyper-competitive digital world.

If you're ready to ditch the fluff and get results, this one’s for you 🚀

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• Listening to call recordings reveals hidden revenue opportunities without extra ad spend.
• Elite marketers align tightly with operations to drive real revenue, not just lead volume.
• The future of home services marketing demands full-funnel accountability—from lead to booked revenue.
• Most missed revenue isn’t from lack of leads, but from failure to book or follow up effectively.
• Cross-selling across service lines and leveraging existing customer data is the next frontier for growth.