Heather McLeod
Chief Growth Officer at Authority Brands. She shares her insights on modern marketing, revenue generation, and operational alignment in the home services industry.
Best podcasts with Heather McLeod
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Jul 23, 2024 • 1h 2min
A New Era of Digital Marketing is Upon Us
Heather McLeod, Chief Growth Officer for Authority Brands and a leading voice in digital marketing, shares her insights on the evolving landscape of marketing. She emphasizes the shift from simply generating leads to focusing on revenue impact. The conversation highlights the need for effective lead management, analytics, and strategic budgeting in the home services industry. Heather stresses adaptability and the integration of technology to enhance customer retention and drive business growth amidst rising competition.
May 21, 2025 • 1h 5min
To the Point: A New Era of Digital Marketing is Upon Us
Heather McLeod, Chief Growth Officer at Authority Brands, dives deep into modern marketing strategies in the home services industry. She emphasizes the importance of smarter lead generation, revealing that true growth comes from uncovering hidden revenue through call analysis. The conversation shifts to how elite marketers must align closely with operations and focus on the entire customer journey for improved outcomes. Heather also highlights the potential of cross-selling and utilizing existing customer data to drive future growth. Buckle up for some actionable insights!
