To The Point - Home Services Podcast A New Era of Digital Marketing is Upon Us
Jul 23, 2024
Heather McLeod, Chief Growth Officer for Authority Brands and a leading voice in digital marketing, shares her insights on the evolving landscape of marketing. She emphasizes the shift from simply generating leads to focusing on revenue impact. The conversation highlights the need for effective lead management, analytics, and strategic budgeting in the home services industry. Heather stresses adaptability and the integration of technology to enhance customer retention and drive business growth amidst rising competition.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Intro
00:00 ā¢ 5min
Navigating Change: Business Growth and Personal Passions Post-COVID
05:26 ā¢ 3min
Coaching and Branding in Challenging Times
08:01 ā¢ 12min
Balancing Marketing and Operations for Revenue Growth
20:31 ā¢ 5min
Navigating the Transformation in Digital Marketing
25:27 ā¢ 5min
Optimizing Lead Management in Digital Marketing for Contractors
30:32 ā¢ 4min
Precision in Marketing Metrics for Sustainable Growth
34:17 ā¢ 3min
Strategic Budgeting for Marketing in Home Services
36:54 ā¢ 5min
Evolving Strategies for Customer Retention
41:50 ā¢ 16min
Innovative Strategies for HVAC and Plumbing Growth
57:20 ā¢ 7min