16min chapter

To The Point - Home Services Podcast cover image

A New Era of Digital Marketing is Upon Us

To The Point - Home Services Podcast

CHAPTER

Evolving Strategies for Customer Retention

This chapter explores effective strategies for enhancing customer retention and acquisition amidst changing digital marketing trends. It highlights the significance of brand equity, historical marketing practices, and metrics tracking, along with accountability in marketing agencies. Additionally, the discussion includes the potential of AI in optimizing marketing efforts and the importance of executing strategies that leverage customer insights for revenue growth.

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