AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Evolving Strategies for Customer Retention
This chapter explores effective strategies for enhancing customer retention and acquisition amidst changing digital marketing trends. It highlights the significance of brand equity, historical marketing practices, and metrics tracking, along with accountability in marketing agencies. Additionally, the discussion includes the potential of AI in optimizing marketing efforts and the importance of executing strategies that leverage customer insights for revenue growth.