Perpetual Traffic A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product
Aug 15, 2023
Kobi, an expert in cross-platform advertising, shares insights on leveraging data for customer acquisition. He discusses how combining Facebook and Google ads led to a remarkable 61% increase in new customers while reducing costs. Kobi highlights the importance of selecting the right platforms based on audience needs and the stages of their journey. He also warns against neglecting top-of-funnel marketing, emphasizing the significance of cohesive campaigns and post-purchase engagement to enhance customer loyalty.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Strategic Platform Selection for Customer Engagement
03:17 • 5min
Navigating Customer Acquisition in Auto Restoration
08:25 • 15min
Integrating Advertising Strategies
23:22 • 10min
Navigating Ad Strategies: Google and Facebook Dynamics
32:52 • 18min
Enhancing Customer Lifetime Value and Team Dynamics
50:50 • 2min
Gratitude and Engagement from the Hosts
52:42 • 2min