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Perpetual Traffic
A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product
Aug 15, 2023
Kobi, an expert in cross-platform advertising, shares insights on leveraging data for customer acquisition. He discusses how combining Facebook and Google ads led to a remarkable 61% increase in new customers while reducing costs. Kobi highlights the importance of selecting the right platforms based on audience needs and the stages of their journey. He also warns against neglecting top-of-funnel marketing, emphasizing the significance of cohesive campaigns and post-purchase engagement to enhance customer loyalty.
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Quick takeaways
- Cross-platform advertising, particularly through Facebook and Google, maximizes customer acquisition by effectively targeting different stages of the customer journey.
- A strategic understanding of product suitability across advertising platforms is vital, as high-priced items often need more engagement before conversion.
Deep dives
Aligning Agency Goals with Client Objectives
Effective collaboration between an agency and its client is crucial for achieving marketing success. If both parties are not aligned in their approach, the client may feel neglected or misled, resulting in frustration despite the agency claiming strong performance. Understanding what metrics truly contribute to client success, rather than just those that make the agency appear effective, is essential. Businesses should focus on metrics that lead to real financial benefits and customer acquisition, ensuring both the agency and client work towards shared goals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode