18min chapter

Perpetual Traffic cover image

A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

Perpetual Traffic

CHAPTER

Navigating Ad Strategies: Google and Facebook Dynamics

This chapter explores the synergistic relationship between Google and Facebook ads in driving customer engagement and conversion, emphasizing the importance of understanding customer behavior. It discusses effective advertising strategies, budget management, and the complexities of scaling engagement across different customer journey phases. Additionally, the chapter highlights the significance of post-purchase customer engagement to foster brand advocacy and enhance the overall customer experience.

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