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Navigating Customer Acquisition in Auto Restoration
This chapter examines a case study focused on improving customer acquisition strategies within the auto restoration sector. It highlights the transition from utilizing Facebook ads for high-ticket items to a more collaborative approach with clients, emphasizing the importance of product identification and marketing strategy alignment. The discussion also illustrates the relationship between advertising spend, campaign efficiency, and the dynamics between Google and Facebook advertising, ultimately advocating for a holistic marketing strategy.
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