Clearer Thinking with Spencer Greenberg cover image

Clearer Thinking with Spencer Greenberg

Deep canvassing, street epistemology, and other tools of persuasion (with David McRaney)

Jun 28, 2023
David McRaney, a science journalist and author, dives deep into the art of persuasion, contrasting it with coercion. He explores the Elaboration Likelihood Model and the psychological underpinnings of motivated reasoning. McRaney discusses persuasive techniques like deep canvassing and street epistemology, emphasizing empathy and rapport in conversations. The episode raises intriguing questions about belief, evidence, and how our mental frameworks can obstruct acceptance of new ideas. It’s a thought-provoking look at changing minds and navigating biases.
01:20:06

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Persuasion involves leading someone to better understand their own thinking and align it with a communicated message.
  • The Elaboration Likelihood Model helps identify effective techniques for persuasion based on the target's motivations and behavior.

Deep dives

What is Persuasion?

Persuasion is not coercion or a debate, but rather a process of leading someone to better understand their own thinking and align it with a communicated message. It focuses on the person's motivations and encourages them to realize that change is possible.

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