Clearer Thinking with Spencer Greenberg Deep canvassing, street epistemology, and other tools of persuasion (with David McRaney)
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Jun 28, 2023 
David McRaney, a science journalist and author, dives deep into the art of persuasion, contrasting it with coercion. He explores the Elaboration Likelihood Model and the psychological underpinnings of motivated reasoning. McRaney discusses persuasive techniques like deep canvassing and street epistemology, emphasizing empathy and rapport in conversations. The episode raises intriguing questions about belief, evidence, and how our mental frameworks can obstruct acceptance of new ideas. It’s a thought-provoking look at changing minds and navigating biases.
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Persuasion Defined
- Persuasion is not coercion, defeating opponents, or debating.
- It's about guiding someone to understand their thinking and how it can align with your message.
Targets of Persuasion
- Persuasion targets beliefs, attitudes (emotional attachments), or values.
- It's crucial to use the right persuasion techniques based on your target.
Elaboration Likelihood Model
- The Elaboration Likelihood Model (ELM) explains how people process persuasive messages.
- People follow either the central route (logic) or peripheral route (emotions) based on their motivation and ability to process the information.
