3min chapter

Clearer Thinking with Spencer Greenberg cover image

Deep canvassing, street epistemology, and other tools of persuasion (with David McRaney)

Clearer Thinking with Spencer Greenberg

CHAPTER

Navigating the Landscape of Persuasion: Assimilation vs. Accommodation

This chapter delves into how assimilation and accommodation play roles in the effectiveness of persuasion techniques. It highlights the importance of aligning new ideas with existing beliefs and discusses the challenges individuals face when confronted with information that threatens their established understandings.

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