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Deep canvassing, street epistemology, and other tools of persuasion (with David McRaney)

Clearer Thinking with Spencer Greenberg

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The Art of Persuasion: Understanding Influence

This chapter explores the intricacies of persuasion, distinguishing it from coercion and examining its various forms. It highlights the elaboration likelihood model (ELM) as a framework for understanding how motivation and involvement affect decision-making and behavior change. Real-world examples illustrate how different audiences respond to persuasive messages, underscoring the importance of tailoring techniques to specific beliefs, attitudes, and values.

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