

Cheat Sheet: On Category Creation, Languaging, and Why Competition is for Losers
Nov 24, 2022
Nicolas Cole, Eddy Yoon, and Christopher Lochhead discuss category creation and avoiding competition. Topics include the importance of creating a unique category, escaping traditional competition, developing a strong point of view, and crafting a unique business category through framing, naming, and consistent messaging. Examples from Eight Sleep's 'sleep fitness' category are highlighted.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Escaping Competition Through Category Creation
02:13 • 15min
Importance of Developing a Strong Point of View for Companies and Creators
17:01 • 2min
Crafting a Unique Business Category through Framing, Naming, and Claiming
18:48 • 4min
Exploring Category Creation and the Power of Consistent Messaging
22:22 • 2min