Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

Cheat Sheet: On Category Creation, Languaging, and Why Competition is for Losers

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

CHAPTER

Introduction

Exploring the power of creating a distinct category, this chapter delves into the principles of Cheat Sheet, emphasizing the importance of strategic language and differentiation in a competitive market.

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