Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

Cheat Sheet: On Category Creation, Languaging, and Why Competition is for Losers

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

CHAPTER

Exploring Category Creation and the Power of Consistent Messaging

Exploring the process of creating a unique category within a business, focusing on the example of Eight Sleeps and their approach to establishing 'sleep fitness'. The chapter stresses the significance of consistently reinforcing this new category across all aspects of the company.

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