AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Cheat Sheet: On Category Creation, Languaging, and Why Competition is for Losers
Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors
Exploring Category Creation and the Power of Consistent Messaging
Exploring the process of creating a unique category within a business, focusing on the example of Eight Sleeps and their approach to establishing 'sleep fitness'. The chapter stresses the significance of consistently reinforcing this new category across all aspects of the company.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode