Eddy Yoon

Co-author of Snow Leopard: How Legendary Writers Create a Category of One.

Best podcasts with Eddy Yoon

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Nov 24, 2022 • 25min

Cheat Sheet: On Category Creation, Languaging, and Why Competition is for Losers

Nicolas Cole, Eddy Yoon, and Christopher Lochhead discuss category creation and avoiding competition. Topics include the importance of creating a unique category, escaping traditional competition, developing a strong point of view, and crafting a unique business category through framing, naming, and consistent messaging. Examples from Eight Sleep's 'sleep fitness' category are highlighted.