Exploring the significance of category creation in business, stressing the essence of framing, naming, and owning a distinct viewpoint. The chapter emphasizes the role of founders in visualizing their unique world, selecting precise language to convey their vision, and resolutely sticking to their chosen path, demonstrated through a case study in sleep fitness company branding.
Listen, watch, or explore more of this week’s Outlier Academy episodes:
Nicolas Cole, Co-Founder of Category Pirates and Ship 30 for 30 | Favorite Books and Writing Tools, Enduring Boring Things, and Why Great Writing Changes the Reader