The Seed Stage - formerly "the June Podcast"

How great ideas happen and how they get built | Ryan Singer (Basecamp, Shape Up, Felt Presence)

Jun 27, 2023

48:20

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Episode notes

Introduction

2min

The Role of Mentors in My Life

4min

The Directness of Working With Jason to Market Basecamp Back in the Day

2min

The World's Mentality

4min

The Deep Source of Inspiration for You Today

2min

The Different Types of Work in the Software Industry

5min

The Different Perspectives on Quality in Video Games

3min

How to Prototype a Car

2min

The Importance of Prototyping

1min

10.

The Importance of CSS in Design

3min

11.

The Role of Engineers in Product Engineering

5min

12.

The Importance of Customer Research in Product Development

2min

13.

How to Create Great IDs

4min

14.

The Importance of Framing and Structuring

2min

15.

AI and LLM: The Future of Marketing

5min

16.

The Importance of Interfaces in Product Analytics

2min

I sat down with Ryan Singer, the Head of Strategy at Basecamp for 17 years, and author of Shape Up, one of the holy grails for product builders.

A builder at heart, Ryan is obsessed with creating better processes for design and development and offered his insights into collaborative work styles, deep programming practices and adapting to industry challenges.

Ryan also touched on effective prototyping, gaining insights from other industries, rethinking the development process, navigating discovery cycles, shaping great ideas, and leveraging storytelling in product development.

⭐️ What you'll learn in this episode