2min chapter

The Seed Stage - formerly "the June Podcast" cover image

How great ideas happen and how they get built | Ryan Singer (Basecamp, Shape Up, Felt Presence)

The Seed Stage - formerly "the June Podcast"

CHAPTER

The Importance of Customer Research in Product Development

A lot of companies today have built out their discovery teams and research teams. But most of it isn't getting turned into projects, he says. What I see in really effective teams is that there's a few people for the whole product business who are completely focused on trying to understand the customer. "We don't need to have one person with every single build team whose job is supposedly doing discovery"

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode