How great ideas happen and how they get built | Ryan Singer (Basecamp, Shape Up, Felt Presence)
The Seed Stage - formerly "the June Podcast"
00:00
The Importance of Customer Research in Product Development
A lot of companies today have built out their discovery teams and research teams. But most of it isn't getting turned into projects, he says. What I see in really effective teams is that there's a few people for the whole product business who are completely focused on trying to understand the customer. "We don't need to have one person with every single build team whose job is supposedly doing discovery"
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