How great ideas happen and how they get built | Ryan Singer (Basecamp, Shape Up, Felt Presence)
The Seed Stage - formerly "the June Podcast"
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How to Create Great IDs
Research for me is very long cycles versus teams' product teams, which are working more on shorter cycles. I've always seen discovery in more as an ad hoc topic or maybe even a way for the top management to make sure there was not the bigger opportunity in the market that it missed. How do great IDs emerge from the shaping phase are? Is it the consequence of rigoriness and just write people write process,. Or is it coming from somewhere else, maybe a leader that has a strong vision, or yeah, where is this coming?
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