How great ideas happen and how they get built | Ryan Singer (Basecamp, Shape Up, Felt Presence)
The Seed Stage - formerly "the June Podcast"
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The Importance of Framing and Structuring
When we're talking about building the case, there's at least two key pieces to it. Can I tell the story of the struggle just on an N of one basis? And then can we instrument that so that we can actually understand how many people this is likely to happen to,. Or can we tie it to something in what we know about the data in order to quantify that? The end of one is really important because that's where we establish the cause and effect. If we do this, this is what's going to happen as an outcome.
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