The hosts emphasize the importance of lean writing and gathering data to inform their decision-making process.
The hosts discuss the different pricing expectations of potential participants and the challenge of offering a high-value program at a sub $1000 price point.
Deep dives
Building the Ghost Writing Intensive in Public
The hosts discuss their previous episode on building the ghost writing intensive in public and share the positive response from the audience. They highlight the iterative nature of the creative process and express their commitment to documenting the journey. They also mention their recent sprint, which involved creating a survey to gather information about potential ghost writers. The hosts emphasize the importance of lean writing and gathering data to inform their decision-making process.
Survey Results and Ideal Candidates
The hosts discuss the results of the survey they conducted, which received over 850 responses. They reveal that approximately 50% of the respondents were interested in freelance writing as a side job, while the other 50% were already freelancers. They also share insights about the respondents' income levels, with 70% earning less than $1000 per month as writers. The hosts discuss finding the ideal candidates for their ghost writing intensive and express their intention to reach out to those individuals with personalized invitations.
Offer Construction and Curriculum
The hosts delve into the construction of their ghost writing intensive offer based on the survey results. They highlight that most respondents expressed a desire for a structured learning program with community, coaching, and accountability. They also discuss the different pricing expectations of potential participants and the challenge of offering a high-value program at a sub $1000 price point. The hosts outline their vision for the program's curriculum, with an emphasis on finding clients, positioning offers, and fulfilling client needs.
Future Opportunities and Scaling the Business
The hosts share their excitement about the future opportunities for scaling the ghost writing business. They discuss potential areas of expansion, such as helping YouTubers create email courses and brokering partnerships between clients and ghost writers. The hosts envision a comprehensive education program with structured learning, weekly support, and accountability provided by a team of coaches. They explain their plans to iteratively refine the program and eventually build a back-end community for scaling successful ghost writing businesses.
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In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole stress-test their 7-figure ghostwriting product.
(00:00) Intro (00:16) Why we're building in public (00:58) What's happened in the past week (03:38) Survey results that caught our attention (07:30) Monthly income survey responses (09:37) Our goal for the end of 2023 (12:30) The most common struggle for online writers (13:32) The sales copy strategy that most people get backwards (16:39) Eye-catching psychological results from the survey (20:28) Our plan to qualify prospects (23:22) Our goal for next week (23:51) 3-year vision (29:43) Proof that there IS a market for this