The Espresso Hour Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7
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Feb 10, 2023 
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Initial Interest in Ghostwriting Intensive
- Nicolas Cole's tweet about a ghostwriting intensive received over 150 interested replies.
- This strong signal prompted them to create a survey to understand potential ghostwriters' needs.
Survey Demographics
- Survey results revealed an even split between aspiring writers and current freelancers.
- This highlighted the need to tailor the program to different experience levels.
Sales Copy Strategy
- Start with the customer's most compelling need, then build a product that fulfills it.
- Don't create a product and then search for a market.