2min chapter

The Espresso Hour cover image

Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7

The Espresso Hour

CHAPTER

How to Accelerate Failure and Accelerating Paying Down Ignorance Tax

Dickey: We're going to learn so much in this week and the next week, which is kind of the whole thing. It's how can we just accelerate failure and accelerate paying down ignorance tax. What do we have an ignorance tax around right now? How to structure and sell a low ticket one off product. And then another ignorance taxes the high ticket side. So here we are four weeks into 2023 and it's like let's pay both those down as quickly as we can because that's what's going to take to get to figures.

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