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Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7
The Espresso Hour
Ghost Writing - The Three Pillars of the Offer Stack
Most people approach this whole process as they go, here's the product I want to make. Here's the course I want to run and then do that. And in actuality, the best process is the inverse. You actually start with what is the most compelling thing that someone would say yes to like disregard your own like what you want it to be.
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