4min chapter

The Espresso Hour cover image

Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7

The Espresso Hour

CHAPTER

Starting Small, I'm a Ghostwriter.

I'm very aware that the biggest point of friction in this is not the writing. Like teaching how to write really great email courses is the easy part. The hard part, and this is where we're going to be challenged to really like make the offer super compelling,. Is teaching people how to sell the offer. Because everything changed for me when I started getting on the phone with people. It was really hard for me to increase what I was charging as a ghostwriter. And so our current goal is to get in the next week, if we can have start to recruit an initial cohort of 20 to 25 people.

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