Better Done Than Perfect Bullseye Customer Research with Michael Margolis
Jan 24, 2025
Michael Margolis, UX Research Partner at Google Ventures and author of "Learn More Faster," shares his expertise in defining target audiences. He explains the 'Bullseye Customer Sprint' method, emphasizing the difference between an ideal customer profile and the bullseye customer. Margolis dives into innovative strategies for startups, highlighting how tailored customer interviews can accelerate product development. He also discusses the importance of prototyping in refining customer understanding and offers tips for effective research techniques.
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Michael's Background
- Michael Margolis's background includes anthropology, educational software, and product design.
- He worked at Walmart.com, where he learned to conduct ethnographic research quickly and at scale.
Bullseye Customer Importance
- Focusing on a bullseye customer, a specific subset of the target market, allows for faster product adoption.
- This focused approach helps clarify product development and gain early traction.
Specialty Medication Example
- For a specialty medication delivery service, the bullseye customer wasn't just anyone on specialty medications.
- They narrowed it down to specific conditions, medication use, delivery app experience, and insurance coverage.
