Michael Margolis, a UX research partner at Google Ventures with 15 years of experience, shares insights on identifying your bullseye customer. He outlines a collaborative sprint process that helps startups pinpoint ideal adopters in just one day. Discover common pitfalls that founders encounter when selecting customers and gain tips for conducting impactful interviews. Margolis also emphasizes the effectiveness of simple prototypes and engaging team 'watch parties' to align customer insights, making these methods applicable beyond tech startups.

Michael Margolis, a UX Research Partner at Google Ventures with over 30 years in the field, unveils the Bullseye Customer Sprint methodology. He explains how startups can pinpoint key customers and develop prototypes quickly. Learn about the '5 and 3 in 1 formula' for rapid product learning and the importance of clear communication during user research. Michael also debunks myths surrounding user research in startups, emphasizing that it doesn't have to be time-consuming. His insights encourage building the right products more efficiently.