The Optimal Path Accelerate learning and build the right products with Michael Margolis | Google Ventures
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Oct 8, 2024 Michael Margolis, a UX Research Partner at Google Ventures with over 30 years in the field, unveils the Bullseye Customer Sprint methodology. He explains how startups can pinpoint key customers and develop prototypes quickly. Learn about the '5 and 3 in 1 formula' for rapid product learning and the importance of clear communication during user research. Michael also debunks myths surrounding user research in startups, emphasizing that it doesn't have to be time-consuming. His insights encourage building the right products more efficiently.
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Focus for Speed
- Prioritize your target audience and the problems you're solving for them.
- Focusing on a specific group accelerates product development and prioritization.
Startup Pressures
- Early-stage startups face pressure to define their target customer and product.
- This often happens when building something new, expanding to new markets, or shifting sales processes.
The 5 and 3 in 1 Formula
- Use the "5 and 3 in 1 formula": five bullseye customers, three prototypes, in one day.
- Carefully select customers representing your ideal initial user for focused feedback.