26min chapter

The Optimal Path cover image

Accelerate learning and build the right products with Michael Margolis | Google Ventures

The Optimal Path

CHAPTER

Crafting the Bullseye Customer Sprint Methodology

This chapter explores the creation of the Bullseye Customer Sprint methodology, informed by the speaker's diverse experiences in research and product development. It emphasizes the importance of understanding customer needs and offers a structured approach for early-stage startups to engage with their ideal customers effectively. By highlighting targeted interviews and iterative feedback processes, the chapter provides actionable insights for enhancing product-market fit.

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