Michael Margolis, UX Research Partner at Google Ventures, breaks down the Bullseye Customer Sprint methodology and how it helps startups quickly identify what to build and who to target. Learn how to use the “5 and 3 in 1 formula”—five bullseye customers, three prototypes, in one day—to accelerate learning and de-risk product decision-making.

Gain practical strategies for streamlining customer discovery so you can build the right products, faster. Michael shares how to define your bullseye customers, prioritize the key questions to focus on, and avoid common pitfalls in early product development.

About Michael: 

Michael Margolis joined Google Ventures in 2010 as the venture industry’s first UX research partner. With over 30 years of experience, he's conducted 300 research sprints with GV portfolio companies across diverse sectors. His work has helped hundreds of companies boost conversions, test new concepts, streamline workflows, and define bullseye customers. 

Michael joined Google as a staff user experience researcher, where he conducted research for Gmail, led the UX research team for Google Apps, and managed Google’s UX team in Seattle. Before Google, he spearheaded user research at Walmart.com and produced educational software at Electronic Arts. Michael earned his bachelor’s and master’s degrees in anthropology from Stanford University and is the author of Learn More Faster.

Connect with Michael:

You can follow Michael on LinkedIn or check out his articles on Medium.

Resources: 

• Learn More Faster by Michael Margolis
• Conduct stellar user research even faster by Michael Margolis
• Research Practice by Gregg Bernstein
• Disco Conf 2024, the global research and discovery conference by Maze
• Unpacking User Interviews: Turning Conversations into Insight by Maze
   

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