Awkward Silences cover image

Awkward Silences

#161 - Learn More Faster About Customers with Michael Margolis of GV

Feb 26, 2025
Michael Margolis, a UX Research Partner at GV and author of "Learn More Faster," shares insights from his 30+ years in UX research. He introduces the Bullseye Customer Method to accelerate learning from customers, emphasizing teamwork for effective research. He discusses crafting open-ended survey questions and the current UX job market's evolution. Furthermore, Michael highlights how AI impacts researchers and the benefits of team watch parties for collaborative analysis—ideal for anyone in early-stage product development.
51:09

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Quick takeaways

  • Collaborative customer research enhances team engagement, fostering deeper insights and collective understanding of customer feedback.
  • Identifying the 'bullseye customer' is essential for targeted product development, focusing on a specific subset of the market.

Deep dives

The Power of Collaborative Experience

Experiencing research collaboratively within a team is a significantly impactful approach to learning. Instead of reviewing recorded sessions individually, participating together fosters deeper engagement and collective understanding. By documenting insights during these shared experiences and collecting reflections through a follow-up form, teams create a cohesive view of learnings and actionable next steps. This method facilitates immediate discussion, leading to greater alignment and consensus on the identified customer insights.

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