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#161 - Learn More Faster About Customers with Michael Margolis of GV

Awkward Silences

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Navigating Qualitative Interviews

This chapter explores the logistical and methodological aspects of conducting qualitative interviews with customers regarding specialty medications. It highlights the significance of creating an engaged environment, clustering interviews for collaborative debriefing, and ensuring participant commitment through effective compensation. The discussion also emphasizes the role of teamwork, iterative learning, and the interplay of traditional customer interactions with emerging AI tools in research.

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