#17149
Mentioned in 2 episodes
Learn More Faster
How to Find Your Bullseye Customer and Their Perfect Product
Book • 2024
Learn More Faster is a guide developed by GV’s research and design team to help early-stage startup founders, product managers, and researchers quickly identify their target audience and the perfect product.
The book introduces the 'Bullseye Customer Sprint' formula, which involves interviewing five bullseye customers and testing three simple prototypes in one day.
This approach helps teams define their unique value proposition, understand customer needs, and align on next steps without wasting time on extensive reports or market research.
The book introduces the 'Bullseye Customer Sprint' formula, which involves interviewing five bullseye customers and testing three simple prototypes in one day.
This approach helps teams define their unique value proposition, understand customer needs, and align on next steps without wasting time on extensive reports or market research.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Lenny Rachitsky
696 snips
Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)
Mentioned by 
Erin May
13 snips
#161 - Learn More Faster About Customers with Michael Margolis of GV
Mentioned by the host as the book where his framework is encapsulated. It is available for free download.
Bullseye Customer Research with Michael Margolis
