19min chapter

Awkward Silences cover image

#161 - Learn More Faster About Customers with Michael Margolis of GV

Awkward Silences

CHAPTER

Mastering the Bullseye Customer Method

This chapter explores the Bullseye Customer method and its practical applications for product development, including market entry strategies and troubleshooting. It emphasizes the significance of selecting suitable research participants and using criteria to enhance user interview effectiveness. Additionally, the chapter underscores the importance of team collaboration in defining key business objectives and effectively engaging stakeholders during product decision processes.

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