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18min chapter
Bullseye Customer Research with Michael Margolis
Better Done Than Perfect
Refining Customer Understanding through Prototyping
This chapter explores the process of identifying an Ideal Customer Profile (ICP) using the bullseye exercise and highlights the role of prototypes in customer interviews. It emphasizes the collaborative nature of defining customer value propositions and the importance of asking the right questions to guide product development. The chapter also discusses methods for debriefing teams after interviews to align insights and facilitate actionable strategies.
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Discover
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